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Is Epic's Garden Plot a Failure?

Spoiler: probably. But it won't be the last attempt to hunt their white whale.

Brendan Keeler's avatar
Brendan Keeler
Jun 22, 2026
โˆ™ Paid

๐˜Š๐˜ข๐˜ญ๐˜ญ ๐˜ฎ๐˜ฆ ๐˜๐˜ด๐˜ฉ๐˜ฎ๐˜ข๐˜ฆ๐˜ญ. ๐˜š๐˜ฐ๐˜ฎ๐˜ฆ ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ข๐˜จ๐˜ฐ - ๐˜ฏ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ฎ๐˜ช๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ญ๐˜ฐ๐˜ฏ๐˜จ ๐˜ฑ๐˜ณ๐˜ฆ๐˜ค๐˜ช๐˜ด๐˜ฆ๐˜ญ๐˜บ - ๐˜ฉ๐˜ข๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ญ๐˜ช๐˜ต๐˜ต๐˜ญ๐˜ฆ ๐˜ฐ๐˜ณ ๐˜ฏ๐˜ฐ ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜บ ๐˜ช๐˜ฏ ๐˜ฎ๐˜บ ๐˜ฑ๐˜ถ๐˜ณ๐˜ด๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฏ๐˜ฐ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ค๐˜ถ๐˜ญ๐˜ข๐˜ณ ๐˜ต๐˜ฐ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ฎ๐˜ฆ ๐˜ข๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ข๐˜ฏ๐˜ต๐˜ช๐˜ต๐˜ณ๐˜ถ๐˜ด๐˜ต, ๐˜ ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ๐˜ต ๐˜ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ด๐˜ข๐˜ช๐˜ญ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ข ๐˜ญ๐˜ช๐˜ต๐˜ต๐˜ญ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ถ๐˜ต๐˜ฑ๐˜ข๐˜ต๐˜ช๐˜ฆ๐˜ฏ๐˜ต ๐˜ฑ๐˜ณ๐˜ฐ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ณ ๐˜ฑ๐˜ข๐˜ณ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ.

Epic owns the enterprise. Its acute-care share climbed to 43.7% in 2025, up from 42.3% a year prior, and it keeps winning the few large decisions left. Their architectural approach of a single integrated monolith underpins their dominance in the enterprise: every department writing to one shared database, each new user compounding the value for everyone already on it.

But they have not won all markets. From There Will Be Bundling, we saw how system of record markets (and the EHR market) are typically fractal: concentrated at the top around two or three integrated systems of record, then fragmenting into hundreds of niche players as you move downmarket and workflow needs get more specific.

The long tail of solo practices or 5-provider groups has long been their white whale for a few reasons:

  • Epic's long, heavy implementations donโ€™t match small practice staffing or expectations.

  • The EHRโ€™s premium cost structure often prices these practices out entirely.

  • Most importantly, the main differentiator (a monolithic mega-database and associated intra-organizational network effects) that sell the enterprise need many departments and roles to matter. A solo practice has neither!

That segment belongs to athenahealth, eClinicalWorks, PracticeFusion, and a field of niche speciality specific SaaS. And so we see them chase it like health techโ€™s Captain Ahab:

  • Community Connect (2007) lets a small org ride a host system's instance. Itโ€™s been incredibly successful in aligning multiparty incentives: the host pulls affiliated practices onto its instance, deepening referral capture and earning a hosting stipend; the small practice gets Epic without the full price tag or implementation lift, plus clean data exchange with the partners it already leans on; and Epic books share in a segment it can't profitably serve itself. But thereโ€™s a ceiling in that practice autonomy is sacrificed. Truly independent groups wanting no master have nowhere to go.

  • Epic Hosting (2015) runs the same full Epic, with the data center handed back to Epic. You still buy, license, and build your own instance, while Epic just operates the infrastructure in its own Verona and Rochester facilities. It removes the servers and the ops staff, not the cost or the implementation. Fittingly, it's a re-entry: Epic started in 1979 as a time-sharing firm, so vendor-operated computing is where the company began. The result: 162 health-system tenants on an epichosted.com endpoints (30% of all branded Epic endpoints), with Johns Hopkins, Memorial Sloan Kettering, CommonSpirit, and Advocate Aurora on the list. It helps a customer big enough to own a full Epic, but doesnโ€™t change the equation for a practice that can't.

  • Sonnet (2018) was the slimmed-down build for small hospitals and physician groups. The logic was that Epic's implementation pain came from sheer surface area, so stripping modules down to a core feature set would shorten timelines and lower the price enough to compete with athenahealth and eClinicalWorks on their own turf. It never caught on. The orgs that wanted Epic wanted the whole thing, and the orgs that wanted lean and cheap had better-fit options already. After years of muted uptake, Sonnet was effectively shelved.

Which brings us to Garden Plot (2022), essentially Community Connect with Epic itself as the host. As a shared, cloud-hosted Epic tenant with third parties like Availity and Surescripts pre-wired, the idea has been that a small practice can land on Epic without forfeiting its neutrality. In a multi-hospital market, riding one systemโ€™s Community Connect instance reads as picking a side and often serves as a simple precursor to acquisition.

From our exploration of the Garden Plot SMS page last summer, there were around 24 total organizations listed. Since then, that number has hardly budged, increasing to 28. Moreover, the last time the page was updated was nearly 9 months ago (on September 9, 2025). However, it could be that the SMS page is a weak proxy for the total count. If it only captures practices that opted into Epicโ€™s stock texting program, it could undercount the real number.

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